@fullcount_official the Japanese denim brand hailing from Osaka with the eyes of authenticity.
Founded in 1993, they are an integral part of the Japanese denim boom of the late 1980's and early 90's and a founding member of the legendary Osaka 5.
Mikiharu Tsujita, founder of Full Count, the initial attraction of Mr. Tsujita is to creating the perfect denim stemmed from his beloved vintage Levis XX (1947-1953) leather patch jeans. Working alongside Hidehiko Yamane of Evisu, until their philosophies led them in slightly different directions. Mr Tsujita's aim with Full Count is to produce a jean "that feels so good you don't want to take them off." They are renowned for pioneering the use of Zimbabwean cotton in denim production, as a result, it's a soft yet sturdy hand, which Full Count is known for. Mr Tsujita believes the Zimbabwean cotton is as close as American denim from the 1940's and 50's. Woven on original 1960's XX shuttle looms; one of the many ways in which they excel in the denim world. Full Count proudly produces some of the finest denim in the world.
Photo credit @milusphoto
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